Wikipedia is ugly. Hardly any pictures, no colors, no uniquely developed, award-winning corporate fonts, which clearly reflect the values of one's own company through a very cleverly designed curved R.
Corporate social responsibility, brand purpose and now: brand activism. Another one of those English buzzwords that only a few people really know what to do with. Here's an attempt at a little explanation for the vocabulary book: Brand activism is the term we use to describe actions in which companies actively communicate their opinions on socially relevant issues to the outside world.