Wikipedia is ugly. Hardly any pictures, no colors, no uniquely developed, award-winning corporate fonts, which clearly reflect the values of one's own company through a very cleverly designed curved R.
Unternehmen als politische Akteure – eine neue Herausforderung für Kommunikator*innen? Corporate Social Responsibility, Brand Purpose und jetzt das: Brand Activism. Wieder eines dieser englischen [...]
BDI regional representative "Industrieverband Hamburg e. V." commissions ORCA van Loon Communications with the moderation of three regional energy efficiency networks [...]
Products and services no longer sell simply because they fulfill their purpose or offer good value for money. Rather, customers and business partners also expect companies to adopt a responsible attitude toward the environment and society.
In crises, acting in a quick, transparent and empathic manner is important. But really good communicators also have scientific findings in mind when it comes to their crisis communications strategy, says Jakob Baugirdis, Partner and Head of Corporate Reputation.
Communicating one’s own sustainability to external stakeholders has long been of good manners. Meanwhile though, more and more companies have acknowledged the benefits of targeted CSR communication to their employees. Only a few years ago CSR was highly neglected and lived a dull life. Yet, the scenery has changed. Also – or rather especially now – during the Corona crisis.
Why communicators should pay more attention to their voice. We use it constantly, every day and sometimes even while we are asleep. We start using it shortly after birth as a reflex. If we didn’t have it, we would be deprived of one of our most important means of expression: our voice.
We are strengthening our team with Carl Mario Spitzmüller who was the Head of Politics and Communications at the Hamburg Industrial Association, Hamburg’s state representative office of the Federation of German Industries (BDI), until the end of 2020. The renowned communication expert [...]