Action! 5 tips for effective and comprehensible moving image communication

by Simon Jöcker. A picture is worth a thousand words and a film is worth ten thousand. This has been known not only since the triumph of social media. Together with ORCA van Loon Communications, I pursue this claim for companies and organizations. Most recently, for example, with the project "Mobilikon", when the aim was to vividly present new mobility offers for communities in rural areas. How do we do that? Here are five tips & tricks!

Newsroom: Plea for smaller measures instead of big theories

Us ORCAs welcomed Marie as an intern for half a year. During this time, she also wrote the following opinion piece. We would like to take this opportunity to thank her again for her support and this exciting article. When working with clients, it is not uncommon for us to explain what exactly communication work is and how different mechanisms are connected - at least that is what my colleagues told me. At the time, I was not only new to ORCA van Loon Communications but also a newcomer to the communication industry. I had spent the last few years as a cultural scientist and research assistant.

ServiceValue study: ORCA van Loon Communications is among Germany's best consultants

ORCA van Loon is one of Germany's best consultants - this is the result of a study conducted by the analysis and consulting company ServiceValue in cooperation with the daily newspaper DIE WELT. In this year's study, 3,162 corporate customers from various business sectors were asked which management consultants they had had particularly good experiences with.

Between client and agency: Communicating with communicators

For years, agencies have been sprouting up like mushrooms, trying to outdo each other with the amount of awards they have won. On the corporate side, too, you often find highly trained marketers and experts who live and love their brand. However, where there is always friction, despite all the bundled communications expertise, is in the actual collaboration between agency and company. So how can these be avoided? And is the customer always king, or is a gentle nudge in the right direction the duty of good consultants? A critical self-analysis.

The summer slump is dead - long live strategic issue management!

The European Football Championship has just ended and the Olympic Games have already started. And the Bundestag election campaign is slowly getting underway as well. There is certainly no shortage of media topics this summer. Not to mention the long-running Corona case, which continues to be the lead story in the news media during the warm months of this year.