Opinion

Us ORCAs welcomed Marie as an intern for half a year. During this time, she also wrote the following opinion piece. We would like to take this opportunity to thank her again for her support and this exciting article. When working with clients, it is not uncommon for us to explain what exactly communication work is and how different mechanisms are connected - at least that is what my colleagues told me. At the time, I was not only new to ORCA van Loon Communications but also a newcomer to the communication industry. I had spent the last few years as a cultural scientist and research assistant.

As for people around the world, Russia's war of aggression on Ukraine came as a shock to our team. In the break room, in kickoffs, in jour fixes and everywhere in between, there was no other topic that was so emotional and relevant, especially in the first few days. For a long time, words didn't seem to suffice.

For years, agencies have been sprouting up like mushrooms, trying to outdo each other with the amount of awards they have won. On the corporate side, too, you often find highly trained marketers and experts who live and love their brand. However, where there is always friction, despite all the bundled communications expertise, is in the actual collaboration between agency and company. So how can these be avoided? And is the customer always king, or is a gentle nudge in the right direction the duty of good consultants? A critical self-analysis.

In crises, acting in a quick, transparent and empathic manner is important. But really good communicators also have scientific findings in mind when it comes to their crisis communications strategy, says Jakob Baugirdis, Partner and Head of Corporate Reputation.

Warum es so verdammt schwer ist, den amerikanischen Präsidenten zu bannen   Hören Sie das? Diese Stille? Diese Stille im Netz, seit dem ehemals mächtigsten Mann der Welt sein beliebtestes [...]

Why communicators should pay more attention to their voice. We use it constantly, every day and sometimes even while we are asleep. We start using it shortly after birth as a reflex. If we didn’t have it, we would be deprived of one of our most important means of expression: our voice.

The combination and the impact of different communication measures - these are the two key aspects of our daily work. However, the conditions, challenges and purposes can differ greatly.

  Junior Consultant Felix Hübner über sein erstes Mal beim Kommunikationskongress   Auch wenn die Entscheidung damals richtig war, war meine Enttäuschung groß: Nachdem im März die [...]

Ein Gespräch zwischen Dietrich Schulze van Loon und Frederike Buddensiek, Trainee bei ORCA van Loon Communications   Frage 1: Frederike, Du hast Dich für die Kommunikationsberatung als Beruf [...]

Warum uns gerade die Corona-Krise zeigt, wie wichtig strategische Unternehmenskommunikation ist – ein Plädoyer. Die Corona-Krise ist eine noch nie dagewesene Ausnahmesituation für alle Bereiche [...]