The traditional gatekeeper is a thing of the past: while social media determines our everyday life and the public opinion is highly fragmented, journalists are no longer the only access to the relevant audience. Influencers, bloggers and youtubers as well as individuals determine the public opinion significantly.
This development of the World Wide Web also changed the agenda setting distinctively: topics need to be accessible not only for journalists, but for various platforms. Based on corporate strategies we develop topics, which decisively underline our clients’ goals and publish them across various channels. This way we guarantee, that the right message is conveyed to the intended audience in perfect time – exact, comprehensible, and taking your objectives into account.