Initial Situation

As a global leader in the production of automobile safety systems Autoliv supplies all known automobile manufacturers. In the course of a broad change process the system supplier planned to relocate the production and the research & development (R&D).


Communicative advisory of the CEO was one of our main tasks. At the same time it was important to support the communication of the relocation of the production and the R&D by means of a future-oriented, pan-European strategy. Nevertheless, our top priority was to protect the company’s reputation.

Idea and Realisation

During the change process and the positioning of the German CEO we developed a comprehensive communications strategy. The restructuring measures were oriented towards a forward looking strategy based on the German market. This way we enabled constructive negotiations between employees and employer.


Our strategy resulted in almost no resistance from the employees regarding the change process. We also generated a very neutral media coverage and an adequate positioning of our core messages and convincing storyline by means of transparent communication. Accordingly, we were able to reinforce the CEO’s reputation towards internal and external stakeholders throughout the complete change process.


Related Projects
  • Wadan Yards
    Wadan Yards
    Change Communication Internal Communication Crisis Communication
  • Voith
    CEO Positioning & Consulting Internal Communication Crisis Communication Crisis Prevention
  • Veolia
    Agenda Setting CEO Positioning & Consulting Change Communication Internal Communication Media Relations
  • TOM TAILOR Group
    TOM TAILOR Group
    Agenda Setting CEO Positioning & Consulting Change Communication Digital & Social Media Internal Communication Media Relations
Contact us!

Please send us an e-mail and we will get back to you as soon as possible!

Not readable? Change text. captcha txt
en_GBEnglish (UK)
de_DEDeutsch en_GBEnglish (UK)