Initial Situation

The EBC University of Applied Sciences is one of the most traditional private universities in Germany. At locations in Berlin, Düsseldorf and Hamburg, future top performers study practice-oriented, internationally oriented Bachelor's and Master's degree programs in the fields of business and health.

Task

With the appointment of a new president, the EBC not only wants to become a much more digital university in the future, but also to break new ground in corporate communications and addressing potential students: away from pure, classic media relations to an integrated mix of media relations and events as well as owned, paid and earned media.

Idea and implementation

We developed the positioning as a university with a "we-feeling" as well as the overall communication strategy. We also supported content and distribution strategies across all social channels and designed and implemented a blog with complementary content to the EBC website. As "UNITE by EBC", it transported relevant content through target-group-affine topics and wordings and underlined the developed positioning.

Result

Successful communication of the change of president and positioning as a university in digital upheaval. In addition, increased reach of the social media channels and successful blog launch.

 

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