Initial Situation

The Chamber of Industry and Commerce in Kiel (IHK) is involved in the concerns of about 65.000 companies in Northern Germany and therefore very important for its economic growth. Hereby, it uses a broad network of offices, which serves as an anchor for this region and its member companies at the same time.


Our advisory service comprised of strategic and communicative support of the change processes at the IHK in order to become the most modern chamber in Germany. For this, we needed to develop a completely new culture of dialogue and, at the same time, we needed to involve the employees into the complete change process. We were also responsible for introducing a new form of self-perception to the stakeholders.

Idea and Realisation

Once we developed a sustainable communication strategy and thus created fundamental impulses for the employee motivation, we initiated and branded the „Spinnaker” process. By means of workshops, coachings and employee surveys we took care of the essential involvement, while magazines, newsletter, and events provided vital information. Throughout the process, we used maritime speech and motives according to the “Spinnaker” concept.


We generated high participation rates in workshops, surveys and work groups while we noted only a small number of deniers. In this respect, at all moments the involvement of the employees was successful. We implemented sustaining communication processes, which the IHK in Kiel is using now on a daily basis.

Finalist German Award Business Communication 2018, category „Intern Communication“


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