The battle for public attention has never been tougher: editorial teams are shrinking, print reach is falling and media have to develop new business models for the online world. Today, companies have to prepare their topics even faster, more pointedly and in a more targeted manner in order to find their place on the media agenda.
At the same time, a generation is growing up that makes little distinction between quality journalism and user-generated content on forums, blogs, and social networks - and informs itself online. Meaningful communication strategies today are therefore the result of a comprehensive channel architecture in the analog and digital space. We support our clients in selecting the right channels, create sustainable networks of relationships with journalists and influencers, and thus enhance their reputation among all relevant stakeholders.