Task

  • BMW Bank is one of the leading automobile banks in Germany. By means of its innovative concepts of customer communication, the financial service provider in the automotive sector offers unique experiences, wich set fully new standards industry-wide.
  • Our main task is to enhance the company’s perception and its financial services in the broader public. We aim to establish BMW Financial Services as an expert for integrated mobility concepts.

Realisation

  • We positioned BMW Financial Services as a pioneer and an important point of contact for technical issues in regards to individual media contacts.
  • We also aimed to embed the leading management as experts and speakers for interviews and talks.
  • Furthermore, we were responsible for the editing of expert and author contributions. Additionaly, we organised, realised, and accompanied customer events and exclusive press talks.

Result

  • As a result, we were able to establich BMW Financial Services as a leading branch representative concerning leasing and finances.
  • Stärkung der Wahrnehmbarkeit und Profilierung der BMW Bank im norddeutschen Raum als Partner für mittelständische Unternehmen
  • BMW Financial Services is now known as a strong partner for medium-sized companies. Eventually, we managed to generate a broad and widely branched network of journalists.

 

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