- Increase public awareness of manufacturer-specific financial services
- Establish BMW Financial Services with expertise in holistic mobility concepts
- Positioning BMW Financial Services in a pioneering role and as an important contact for specialist topics within the framework of individual media contact
- Arranging interviews with the leading personalities and making statements, editing specialist articles and contributions by authors
- Organization of events for customers and exclusive press meetings
- Establishment of BMW Financial Services as the leading industry representative on the subject of leasing and financing
- Strengthening the profile and perception of BMW Bank in northern Germany as a partner for small and medium-sized enterprises.
- Creation of a widespread network for journalists