• Increase public awareness of manufacturer-specific financial services
• Establish BMW Financial Services with expertise in holistic mobility concepts

Implementation

• Positioning BMW Financial Services in a pioneering role and as an important contact for specialist topics within the framework of individual media contact
• Arranging interviews with the leading personalities and making statements, editing specialist articles and contributions by authors
• Organization of events for customers and exclusive press meetings

Result

• Establishment of BMW Financial Services as the leading industry representative on the subject of leasing and financing
• Strengthening the profile and perception of BMW Bank in northern Germany as a partner for small and medium-sized enterprises.
• Creation of a widespread network for journalists