Initial Situation
Today, Veolia Umweltservice provides municipalities and industries across Germany with innovative and sustainable solutions in the areas of water, waste management and disposal, and energy and transport. The company employs around 174,000 people worldwide.
Task
Our task was to strategically manage the merger of SULO and Veolia Umweltservice and the subsequent positioning of the joint new brand. Our task was to oversee the entire change and integration process in Germany and France and to provide strategic and communication support.
Idea and implementation
To increase market visibility and differentiate the company from the competition, we developed a stringent corporate story that included a clear vision and mission statement as well as corporate values, an overarching leitmotif and a claim. We strongly involved executives in the entire positioning process and interlinked the individual process steps - both internally and externally. In this way, we were able to manage the change process in a comprehensive and targeted manner
Result
Successful positioning of the new corporate brand on the market. Our corporate story ensured positive, opinion-forming reporting at all times. We also succeeded in this by continuously involving employees and gaining their acceptance for the process.
Finalist German PR Award 2007, category „Change Communications“
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