Initial Situation

Veolia Environmental Service offers innovative and sustainable solutions around water, waste management, and disposal as well as energy and transportation system to municipalities and industry all over Germany. The company employs a global workforce of 174.000 employees.

Task

Our goal was the strategic management of the transnational joint venture between SULO and Veolia Environmental Services as well as the following repositioning of the new corporate brand. It was important to plan and support the complete change and integration process in Germany and France strategically and by means of communication.

Idea and Realisation

In order to create a higher visibility in the market and to be able to distinguish the brand from the competitors, we developed a new corporate positioning, to which belonged a new vision, mission statement, values, keynotes, and claims. We included the management team in the complete positioning process – internally and externally. This way we were able to control the change process precisely and with care.

Result

We were able to position sucessfully a new corporate brand in the market. For this purpose we ensured a positive and open media coverage of the merger process. By involving constantly the employees into the change process it was largely accepted which facilitated the success as well.

Finalist German PR Award 2007, categorie „Change Communications“

 

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