Initial Situation

In 2009 Wadan Yards Germany, Germany’s third largest shipyard group, filed for insolvency. About 12 500 jobs were at risk. Yet the crisis was further exacerbated by the fact, that customers were about to cancel orders of about 40.5 million Euros. Only a few weeks shortly before the parliamentary elections the process turned into a political matter by this and found wide national attention by the media.

Task

We aimed to assure a successful insolvency process by means of all necessary legal and communicative capabilities - regarding the complex background as well as the political interest related to the parliamentary elections in Germany. To realise this, we needed to strengthen the trust and the position of the custodian towards all stakeholders.

Idea and Realisation

We set up a 24/7 war room including comprehensive live issue and risk management, in order to channel the massive national media interest as well as to guarantee a fair and objective media coverage. In consequence, we were able to prevent uncertainty and desinformation with the employees, customers, and suppliers.

Result

As a result of our measurements, the shipyards were sold to a new investor und the cancellations of essential orders were prevented, as well. By means of our strategic communication consultancy, several hundred jobs at both shipyards were saved. Also, ships are still launched in Wismar and Warnemünde to the present day. Eventually, we were able to successfully reposition Wadan shipyards.

 

Winner EMEA Sabre Awards 2009, category„Business-to-Business: Industrial and Manufacturing”

Finalist European Excellence Awards 2010, category “Crisis Communications”

Finalist PR Report Awards 2010, category „Issues Management, Krisen- und Litigation-PR“

Finalist International German PR Award 2011, category „Change / Conflict / Crisis“

 

 

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