ROBERT VOGEL GmbH & Co Kommanditgesellschaft
Background
ROBERT VOGEL is a Hamburg-based real estate company with a long tradition, now in its fifth generation of successful operation. For over 100 years, the company has been developing, building and renting real estate on its own properties. Its portfolio includes the cityscape-defining SPIEGEL building and the Dockland. Since 2021, we have been advising ROBERT VOGEL on media and public relations and supporting the company in its repositioning as a modern, responsible and sustainable real estate developer.
Assignment
In the face of changing market conditions and a growing awareness of sustainability, our task is to establish ROBERT VOGEL as a leading and sustainable real estate company in Hamburg and to strengthen its market position. To achieve this, it was first crucial to transform the corporate brand. This included developing a new corporate identity and implementing comprehensive communication measures. Furthermore, a strong brand identity was to be developed.
Idea and Implementation
To achieve this, we developed a new mission statement and corporate design for ROBERT VOGEL, including a logo and a new website. Through targeted speaker placements and media relations, we positioned the C-level as an expert in sustainable real estate development in order to significantly strengthen ROBERT VOGEL's credibility and visibility in the industry. We also positioned ROBERT VOGEL as a responsible real estate company that is one of the few to build and develop properties in times of difficult economic conditions, thereby creating much-needed living and working space for Hamburg residents. In addition, we support the company with comprehensive media relations, including the placement of specialist articles and expert interviews in leading business publications.
Result
Thanks to strategic communication measures, we have succeeded in significantly increasing brand awareness and the positive perception of ROBERT VOGEL in the public eye. Through targeted media coverage, we have further consolidated the company's reputation and established ROBERT VOGEL as a provider of sustainable residential projects and innovative real estate solutions.
English 
German