{"id":3127,"date":"2025-02-07T14:19:26","date_gmt":"2025-02-07T13:19:26","guid":{"rendered":"https:\/\/orcavanloon.de\/?p=3127"},"modified":"2026-04-28T16:55:57","modified_gmt":"2026-04-28T14:55:57","slug":"besenthalgruppe-setzt-bei-employer-branding-auf-orca-van-loon","status":"publish","type":"post","link":"https:\/\/orcavanloon.de\/en_en\/besenthalgruppe-setzt-bei-employer-branding-auf-orca-van-loon\/","title":{"rendered":"Besenthal Group relies on ORCA van Loon for employer branding"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>At the start of 2025, the Besenthal Group is strengthening its communications activities and is relying on the expertise of ORCA van Loon Communications. The main focus is on developing and implementing a holistic employer branding strategy.<\/p>\n<p>\u201cIn order to best understand the needs of the Besenthal Group, we started our collaboration with a strategy workshop,\u201d explains Hendrik Schulze van Loon, Managing Partner at ORCA van Loon Communications. The concrete measures that emerged from this included the conception of a poster campaign, monthly editorial planning for social media and the implementation of digital recruiting campaigns. \u201cWith the Besenthal Group, we have gained a partner with whom we can optimally contribute our expertise in the areas of employer branding and strategic communication,\u201d emphasizes Schulze van Loon.<\/p>\n<p>The roots of the <a href=\"https:\/\/www.besenthal.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Besenthal Group<\/a> go back 50 years to 1975. Today, the group offers a wide range of services, including the transportation of agricultural and building materials, agricultural production, warehousing, real estate and entertainment. The headquarters are located in the heart of the L\u00fcneburg Heath, in Bargfeld in the district of Uelzen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":3130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,70],"tags":[],"class_list":["post-3127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-krisenkommunikation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Besenthalgruppe setzt bei Employer Branding auf ORCA van Loon<\/title>\n<meta name=\"description\" content=\"Zum Jahresstart 2025 verst\u00e4rkt die Besenthalgruppe ihre Kommunikationsaktivit\u00e4ten und setzt hier auf die Expertise von ORCA van Loon.\" \/>\n<meta name=\"robots\" content=\"index, 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