{"id":3154,"date":"2025-02-14T16:19:31","date_gmt":"2025-02-14T15:19:31","guid":{"rendered":"https:\/\/orcavanloon.de\/?p=3154"},"modified":"2025-07-14T10:41:11","modified_gmt":"2025-07-14T08:41:11","slug":"media-relations-ohne-spam-so-ueberzeugen-sie-journalistinnen-individuell","status":"publish","type":"post","link":"https:\/\/orcavanloon.de\/en_en\/media-relations-ohne-spam-so-ueberzeugen-sie-journalistinnen-individuell\/","title":{"rendered":"Media relations without spam \u2013 How to convince journalists individually"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Journalists today are caught between shrinking resources, growing time pressure, changing media usage behavior and a veritable flood of topic suggestions from corporate communicators. According to the \u201cState of the Media Report 2024\u201d by Cision, half of all journalists receive more than 50 topic suggestions per week \u2013 for some, it is far more. It is clear that only a fraction of these are even read. So how do companies still manage to find a place in the news with their topics?<\/p>\n<p><strong>A change of perspective for more relevance<\/strong><\/p>\n<p>Relevance is the keyword. Companies must learn not only to talk about themselves, but also to change their perspective and focus on the journalistic target group and their readers. This is also the opinion of the editors surveyed in the Cision study: for 68% of respondents, it is crucial to understand their target group and their relevant topics. In fact, press releases are still the number one format that they want to receive from communicators (74%). This is followed by original research reports such as trends or market data (61%). So why not combine the two? Individual facts and figures, combined with a storyline tailored to the medium, create what journalists need: value for their audience.<\/p>\n<p><strong>Data with story potential<\/strong><\/p>\n<p>But this is often where things get stuck: companies may have a treasure trove of data \u2013 be it on market trends, sustainability initiatives or consumer behavior \u2013 but often don't know how to prepare it attractively for the media. Processes that better connect PR and internal data points are often missing here, to create real added value for journalistic research and stories from untapped potential.<\/p>\n<p><strong>Timing is everything \u2013 and also needs a bit of luck<\/strong><\/p>\n<p>A good story can fall flat if it is told at the wrong moment. Staying close to the news cycle, identifying topics early and choosing the right time to publish often determines success or failure. A strategic combination of media monitoring, social listening and knowledge of editorial deadlines can help here. It's better to wait a week than to be lost in the midst of a dominant media topic. Of course, a little luck is also needed here, because not everything can be planned.<\/p>\n<p><strong>Between offering and trusting<\/strong><\/p>\n<p>Another \u2013 if not the most important \u2013 factor for successful coverage is the relationship with journalists. Media contacts are not a one-way street, but a dialogue that needs to be nurtured. Decisions about content are not purely subjective, but based on a combination of facts, trust and reliability. Companies or communications agencies that have proven to be a source of accurate and relevant information over the years have a clear advantage here.<\/p>\n<p><strong>Sometimes you have to let go<\/strong><\/p>\n<p>It is crucial to respect journalistic freedom and not to try to control every statement \u2013 for example, by making excessive adjustments in approval processes to maintain \u201ccorporate wording\u201d. The courage to let go pays off \u2013 through authenticity and the willingness to trust in the relationship and to let go of topics from time to time.<\/p>\n<p><strong>Less is more<\/strong><\/p>\n<p>A company's media presence is not determined by the number of topic suggestions sent, but by the quality and relevance of the information. It is strategic processes, well-founded data and long-term relationships that ensure that media and companies come together. Those who deliver what journalists need, instead of just talking about themselves, not only gain their attention, but often also long-term partnerships.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":3157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,73,75],"tags":[],"class_list":["post-3154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-oeffentlichkeitsarbeit","category-unternehmenskommunikation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Relations ohne Spam \u2013 So \u00fcberzeugen Sie Journalist*innen individuell - ORCA van Loon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orcavanloon.de\/en_en\/media-relations-ohne-spam-so-ueberzeugen-sie-journalistinnen-individuell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Relations ohne Spam \u2013 So \u00fcberzeugen Sie Journalist*innen individuell - 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