{"id":3189,"date":"2025-02-20T15:39:06","date_gmt":"2025-02-20T14:39:06","guid":{"rendered":"https:\/\/orcavanloon.de\/?p=3189"},"modified":"2025-07-14T10:41:11","modified_gmt":"2025-07-14T08:41:11","slug":"einen-tag-nach-der-bundestagswahl-ein-szenario","status":"publish","type":"post","link":"https:\/\/orcavanloon.de\/en_en\/einen-tag-nach-der-bundestagswahl-ein-szenario\/","title":{"rendered":"The day after the German parliamentary elections \u2013 a scenario"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Anna is sitting in her office on Friedrichstrasse in Berlin. Normally, the city never sleeps. But today the energy feels different. It's Monday, the first working day after the parliamentary elections, and although the sun is shining brightly, there is a heavy feeling in the air. The AfD has won the election. A coalition with the CDU is now within reach.<\/p>\n<p>Yesterday, Anna spent the moment with her friends in front of the TV, hands clutching a glass of wine as the results flickered across the screens. At first it was a fear, then certainty. \u201cThis is not a nightmare,\u201d she thought, \u201cit is now reality.\u201d And with the outcome of the election, which puts Germany on a clearly right-wing course, her life as a communications consultant has changed irrevocably.<\/p>\n<p><strong>A new tone in society<\/strong><\/p>\n<p>On her way to work, Anna notices it everywhere. People seem to be holding their breath. Conversations on the subway are quieter, more nervous. No small talk, no loud phone calls or music, just a general feeling of insecurity. What happens next? What can we expect? Posters from the election are still hanging on the walls \u2013 AfD slogans torn from their original context: \u201cCourage for the truth\u201d and \u201cGermany first\u201d. Before, she had only smiled at these posters \u2013 how could anyone think like that, she had always wondered \u2013 now they seem almost threatening.<\/p>\n<p>When she arrives at the office, there is a tense bustle. Her colleagues speak in hushed tones. It's hard to grasp what it all means. What will this new government mean for the economy, for society, and for her job? No one really knows how to prepare customers, employees, and other stakeholders for an unpredictable time that is further fueling drastic global movements.<\/p>\n<p><strong>The uncertainty<\/strong><\/p>\n<p>The phone starts ringing early in the morning. A multinational company in the chemical industry is the first to get in touch. One of Anna's long-standing clients, a global market leader based in Frankfurt. Over the past few years, the corporate communications team and Anna have laboriously spent time setting the focus of communication in line with the corporate strategy on sustainability. But now this very topic seems to be their Achilles' heel. The head of corporate communications is visibly unsettled. \u201cOur customers abroad are already asking how we intend to remain in a country that is creating new investment risks with this policy,\u201d he said. \u201cAnd what will happen to the subsidies we depend on? We were counting on the expansion of infrastructure for hydrogen and renewable energies!\u201d This is no longer just about putting out fires; the acceptance and continued existence of their location is fundamentally in question.<\/p>\n<p>Later that day, a large construction company gets in touch. You would have thought that they would benefit from the new government's relaxation of environmental regulations and labor laws. But it wasn't that simple. They fear being branded as profiteers of a system that doesn't align with the value systems of their international partners and investors. \u201cWe can't afford bad headlines, we need the public contracts,\u201d says the CEO. \u201cBut if we keep our feet still, our domestic audience will brand us as hesitant \u2013 and who wants to work for a right-wing employer? How do we position ourselves?\u201d<\/p>\n<p>Perhaps the most poignant conversation Anna has that day is with a hospital network she supports. The CEOs were horrified because the new government had already signaled that it would restrict immigration in the healthcare system and integration projects. What should they say to the international doctors on whom they depend? What about their nursing staff without German citizenship? How do they explain to patients that they will now have to wait even longer for treatment? It is not only a moral dilemma, but also an economic one, from which there is no easy way out.<\/p>\n<p><strong>A new order<\/strong><\/p>\n<p>During her breaks, Anna does what she always does and does best: reading the news, analyzing moods, absorbing the world's reactions. The headlines from Washington in recent weeks have not been easy to digest. Trump, who with his re-election is once again driving the US towards isolationism and nationalism after a four-year liberal break, praises the \u201cGerman spirit and national pride\u201d of the new government. In Poland and Hungary, the German election result is inspiring national conservative movements. It is not only Germany that is being driven into a corner \u2013 it is an entire world order that is slowly falling apart.<\/p>\n<p>\u201cHow can this be my new normal?\u201d thought Anna, \u201dThis is going to be more difficult than I thought.\u201d<\/p>\n<p>How can she help her customers through this time? How can she communicate neutrally when the mood itself no longer allows for neutrality?<\/p>\n<p><strong>Who will lead the dialog?<\/strong><\/p>\n<p>As Anna leaves the office late at night, she reflects on the day. The first after the dawn of a new chapter in the history of the Federal Republic of Germany. The fear of her customers. The question of where Germany will stand tomorrow. The responsibility that rests on her shoulders because she has to help set the tone for the dialogue between companies, society and a fragmented public. She knows very well that this is just the beginning. The pressure to communicate in a differentiated, clever and, above all, prudent manner is now greater than ever.<\/p>\n<p>\u201cIt shouldn't have come to this,\u201d Anna mutters softly to herself as she walks to the subway. And she was right. An AfD election victory may still sound unrealistic to many, but the world has changed. We all have a responsibility to prevent this from happening before it becomes our reality.<\/p>\n<p>Maybe that's what's important, Anna thinks as she unlocks the door to her apartment: telling stories. Shaking others out of their complacency, making them think about how radical changes are possible even in stable democracies \u2013 and what that means for us as communication professionals, but also as citizens.<\/p>\n<p>Because one thing is clear: an election result is not just a political event. It changes the way we talk, work and interact with each other. And if we don't start the dialogue in time, there will be others who will do it for us.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":3190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,134,73],"tags":[],"class_list":["post-3189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-news","category-oeffentlichkeitsarbeit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Einen Tag nach der Bundestagswahl - Ein Szenario - ORCA van Loon<\/title>\n<meta name=\"description\" content=\"Es ist der erste Tag nach den Bundestagswahlen und obwohl die Sonne sich heute von ihrer besten Seite zeigt, liegt eine Schwere in der Luft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orcavanloon.de\/en_en\/einen-tag-nach-der-bundestagswahl-ein-szenario\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einen Tag nach der Bundestagswahl - Ein Szenario - ORCA van Loon\" \/>\n<meta property=\"og:description\" content=\"Es ist der erste Tag nach den Bundestagswahlen und obwohl die Sonne sich heute von ihrer besten Seite zeigt, liegt eine Schwere in der Luft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orcavanloon.de\/en_en\/einen-tag-nach-der-bundestagswahl-ein-szenario\/\" \/>\n<meta property=\"og:site_name\" content=\"ORCA van Loon\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T14:39:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-14T08:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orcavanloon.de\/wp-content\/uploads\/2025\/02\/orca-van-loon_einen-tag-nach-der-bundestagswahl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ORCA van Loon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ORCA van Loon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/orcavanloon.de\/einen-tag-nach-der-bundestagswahl-ein-szenario\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/orcavanloon.de\/einen-tag-nach-der-bundestagswahl-ein-szenario\/\"},\"author\":{\"name\":\"ORCA van Loon\",\"@id\":\"https:\/\/orcavanloon.de\/#\/schema\/person\/72c9cdd2e103591d342e67b81e1ef1f4\"},\"headline\":\"Einen Tag nach der Bundestagswahl &#8211; 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