
28.08.24
Two traditional Hamburg companies have found each other: ORCA van Loon has been supporting J.J. Darboven's public relations work since this year. On behalf of the Hamburg-based hot beverage expert, ORCA van Loon Communications communicates both for the entire brand portfolio in the out-of-home market (AHM) and for selected focus brands in food retailing (LEH). J.J. Darboven's brands include IDEE KAFFEE, Café Intención, EILLES KAFFEE, EILLES TEE and COCAYA. In addition, ORCA van Loon Communications is supporting the communication around the IDEE Sponsorship Award, the only nationwide award for innovative and sustainable start-ups by women. This prize was established by Albert Darboven as early as 1997.
“With ORCA van Loon Communications and J.J. Darboven, two Hamburg companies have found each other,” says Hendrik Schulze van Loon, Managing Partner at ORCA van Loon Communications. ”J.J. Darboven is a Hanseatic family business with a high level of brand awareness and appeal. We want to help to further strengthen this in the future.”
J.J. Darboven has been shaping the Hanseatic city of Hamburg's rich coffee history for over 150 years. Today, the family business is managed by Albert Darboven, a member of the fourth generation of his family to do so. With its comprehensive range of coffee, tea and cocoa products, the company is the market leader in the out-of-home market. J.J. Darboven stands for quality, tradition and innovation. The group of companies is represented in ten European countries.