Traditional gatekeepers have long become obsolete: While social media determines our everyday lives and the formation of public opinion is becoming increasingly fragmented, journalists are no longer the only gateway to relevant target groups. Influencers, bloggers and YouTubers, as well as the population itself, have a considerable influence on the public opinion.
This also radically changes agenda setting: Topics no longer have to be prepared exclusively for journalists, but also for a wide variety of platforms. Based on the corporate strategy, we develop topics that make a significant contribution to achieving the corporate goals of our customers and place them across all channels. In this way, we ensure that the right message reaches the right target group at the perfect time - tailored, comprehensible and goal-oriented.
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