Today, communications-related information is generated everywhere at the same time. Specialist media, regional press, parliamentary inquiries, committee minutes, regulatory documents, industry publications – the number of relevant sources is constantly growing. Articles, reports and documents appear every day, and not all of them are equally relevant. What matters is what is important for your own company, your own sector and your own regulatory context.

When early warning signs get lost in the noise

The fundamental problem is structural in nature: the imbalance between available time and the volume of information cannot be fully resolved, not even by experienced consultants. Even careful manual monitoring cannot cover every source in its entirety. Early warning signs are sometimes only recognised as such in hindsight. This has far-reaching consequences: communication crises often develop gradually. A minor parliamentary inquiry, a report in a regional publication or a simmering debate in the trade press can be enough to spark major crises. Those who recognize them early can react proactively and retain control over their own communications.

AI as an additional layer of sources

This is precisely where AI-powered issues monitoring comes in. Here at ORCA van Loon, we use a system that supplements our manual monitoring with an additional layer of sources, stepping in where traditional processes reach their natural capacity limits. The system continuously collects client-specific data based on predefined factors and analyses it using a Large Language Model (LLM). The result: a concise, daily updated report that presents relevant developments in a structured manner.

Individually configured, strategically deployed

Topics, sources and risk thresholds are defined individually for each client and reflect the specific industry and regulatory context of the respective company. This enables our consultants to maintain an overview of which issues require immediate attention, which should be monitored, and what courses of action might arise from the current situation. Issues Monitoring is not an isolated tool, but an integral part of our integrated reputation management. Please feel free to contact us.