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by Simon Jöcker. A picture is worth a thousand words and a film is worth ten thousand. This has been known not only since the triumph of social media. Together with ORCA van Loon Communications, I pursue this claim for companies and organizations. Most recently, for example, with the project "Mobilikon", when the aim was to vividly present new mobility offers for communities in rural areas. How do we do that? Here are five tips & tricks!