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Im Gespräch mit Dietrich Schulze van Loon, Senior Partner von ORCA van Loon Communications In einer neuen Beitragsreihe werden wir uns mit dem Thema Qualitätsmanagement und -sicherung [...]

For years, agencies have been sprouting up like mushrooms, trying to outdo each other with the amount of awards they have won. On the corporate side, too, you often find highly trained marketers and experts who live and love their brand. However, where there is always friction, despite all the bundled communications expertise, is in the actual collaboration between agency and company. So how can these be avoided? And is the customer always king, or is a gentle nudge in the right direction the duty of good consultants? A critical self-analysis.