Im Gespräch mit Dietrich Schulze van Loon, Senior Partner von ORCA van Loon Communications In einer neuen Beitragsreihe werden wir uns mit dem Thema Qualitätsmanagement und -sicherung [...]
The European Football Championship has just ended and the Olympic Games have already started. And the Bundestag election campaign is slowly getting underway as well. There is certainly no shortage of media topics this summer. Not to mention the long-running Corona case, which continues to be the lead story in the news media during the warm months of this year.
“We are committed to continually reducing our environmental footprint in various areas.” A sentence that is often communicated in a similar form by companies when it comes to their own sustainability. [...]
Wikipedia is ugly. Hardly any pictures, no colors, no uniquely developed, award-winning corporate fonts, which clearly reflect the values of one's own company through a very cleverly designed curved R.
Corporate social responsibility, brand purpose and now: brand activism. Another one of those English buzzwords that only a few people really know what to do with. Here's an attempt at a little explanation for the vocabulary book: Brand activism is the term we use to describe actions in which companies actively communicate their opinions on socially relevant issues to the outside world.
BDI regional representative "Industrieverband Hamburg e. V." commissions ORCA van Loon Communications with the moderation of three regional energy efficiency networks [...]
Products and services no longer sell simply because they fulfill their purpose or offer good value for money. Rather, customers and business partners also expect companies to adopt a responsible attitude toward the environment and society.
In crises, acting in a quick, transparent and empathic manner is important. But really good communicators also have scientific findings in mind when it comes to their crisis communications strategy, says Jakob Baugirdis, Partner and Head of Corporate Reputation.
Communicating one’s own sustainability to external stakeholders has long been of good manners. Meanwhile though, more and more companies have acknowledged the benefits of targeted CSR communication to their employees. Only a few years ago CSR was highly neglected and lived a dull life. Yet, the scenery has changed. Also – or rather especially now – during the Corona crisis.