In crises, acting in a quick, transparent and empathic manner is important. But really good communicators also have scientific findings in mind when it comes to their crisis communications strategy, says Jakob Baugirdis, Partner and Head of Corporate Reputation.
Communicating one’s own sustainability to external stakeholders has long been of good manners. Meanwhile though, more and more companies have acknowledged the benefits of targeted CSR communication to their employees. Only a few years ago CSR was highly neglected and lived a dull life. Yet, the scenery has changed. Also – or rather especially now – during the Corona crisis.
Why communicators should pay more attention to their voice. We use it constantly, every day and sometimes even while we are asleep. We start using it shortly after birth as a reflex. If we didn’t have it, we would be deprived of one of our most important means of expression: our voice.
We are strengthening our team with Carl Mario Spitzmüller who was the Head of Politics and Communications at the Hamburg Industrial Association, Hamburg’s state representative office of the Federation of German Industries (BDI), until the end of 2020. The renowned communication expert [...]
The combination and the impact of different communication measures - these are the two key aspects of our daily work. However, the conditions, challenges and purposes can differ greatly.
Part 1 unserer neuen Reihe „Next Generation Corporate – Deep Dive CSR” Auch wenn Corona gerade unser Leben bestimmt – Nachhaltigkeit ist und bleibt das Jahrhundert-Thema. Egal ob in [...]
ORCA van Loon develops films for "Mobilikon" of the Federal Ministry of the Interior, Building and Community
Mit der neuen Online-Datenbank „Mobilikon“ bringt das Innenministerium ein Nachschlagewerk rund um das Thema „Mobilität im ländlichen Raum“ auf die Straße. Denn: Kein ausgebautes ÖPNV-Angebot und [...]
Es ist offiziell: Der Bundespolizei-Podcast „FUNKDISZIPLIN“ ist Gewinner des diesjährigen PR Report Awards in der Kategorie Corporate Media Digital! In dem gemeinsam mit der ORCA Gruppe [...]