Allgemein

Wikipedia is ugly. Hardly any pictures, no colors, no uniquely developed, award-winning corporate fonts, which clearly reflect the values of one's own company through a very cleverly designed curved R.

Corporate social responsibility, brand purpose and now: brand activism. Another one of those English buzzwords that only a few people really know what to do with. Here's an attempt at a little explanation for the vocabulary book: Brand activism is the term we use to describe actions in which companies actively communicate their opinions on socially relevant issues to the outside world.

BDI regional representative "Industrieverband Hamburg e. V." commissions ORCA van Loon Communications with the moderation of three regional energy efficiency networks [...]

Products and services no longer sell simply because they fulfill their purpose or offer good value for money. Rather, customers and business partners also expect companies to adopt a responsible attitude toward the environment and society.

In conversation with Jakob Baugirdis, Partner and Head of Corporate Reputation at ORCA van Loon Communications, on CSR at the ORCAs:

In crises, acting in a quick, transparent and empathic manner is important. But really good communicators also have scientific findings in mind when it comes to their crisis communications strategy, says Jakob Baugirdis, Partner and Head of Corporate Reputation.

Communicating one’s own sustainability to external stakeholders has long been of good manners. Meanwhile though, more and more companies have acknowledged the benefits of targeted CSR communication to their employees. Only a few years ago CSR was highly neglected and lived a dull life. Yet, the scenery has changed. Also – or rather especially now – during the Corona crisis.

Warum es so verdammt schwer ist, den amerikanischen Präsidenten zu bannen   Hören Sie das? Diese Stille? Diese Stille im Netz, seit dem ehemals mächtigsten Mann der Welt sein beliebtestes [...]

Why communicators should pay more attention to their voice. We use it constantly, every day and sometimes even while we are asleep. We start using it shortly after birth as a reflex. If we didn’t have it, we would be deprived of one of our most important means of expression: our voice.

We are strengthening our team with Carl Mario Spitzmüller who was the Head of Politics and Communications at the Hamburg Industrial Association, Hamburg’s state representative office of the Federation of German Industries (BDI), until the end of 2020. The renowned communication expert [...]