Expertise

Wikipedia is ugly. Hardly any pictures, no colors, no uniquely developed, award-winning corporate fonts, which clearly reflect the values of one's own company through a very cleverly designed curved R.

Corporate social responsibility, brand purpose and now: brand activism. Another one of those English buzzwords that only a few people really know what to do with. Here's an attempt at a little explanation for the vocabulary book: Brand activism is the term we use to describe actions in which companies actively communicate their opinions on socially relevant issues to the outside world.

Products and services no longer sell simply because they fulfill their purpose or offer good value for money. Rather, customers and business partners also expect companies to adopt a responsible attitude toward the environment and society.

In crises, acting in a quick, transparent and empathic manner is important. But really good communicators also have scientific findings in mind when it comes to their crisis communications strategy, says Jakob Baugirdis, Partner and Head of Corporate Reputation.

Communicating one’s own sustainability to external stakeholders has long been of good manners. Meanwhile though, more and more companies have acknowledged the benefits of targeted CSR communication to their employees. Only a few years ago CSR was highly neglected and lived a dull life. Yet, the scenery has changed. Also – or rather especially now – during the Corona crisis.

The combination and the impact of different communication measures - these are the two key aspects of our daily work. However, the conditions, challenges and purposes can differ greatly.

The advent of digital communication channels - especially social media platforms - has triggered fundamental changes in our media landscape. This observation in itself is nothing new.

Part 1 unserer neuen Reihe „Next Generation Corporate – Deep Dive CSR”   Auch wenn Corona gerade unser Leben bestimmt – Nachhaltigkeit ist und bleibt das Jahrhundert-Thema. Egal ob in [...]

It is omnipresent: For weeks the Coronavirus Sars-CoV-2 (COVID-19) has been dominating the public agenda. In this context, in recent weeks the communications market has been shaped through diverse providers and players

"In times of crisis, speed is the top maxim", Dietrich Schulze van Loon as managing partner of ORCA van Loon Communication says as part of the [...]