Allgemein

Us ORCAs welcomed Marie as an intern for half a year. During this time, she also wrote the following opinion piece. We would like to take this opportunity to thank her again for her support and this exciting article. When working with clients, it is not uncommon for us to explain what exactly communication work is and how different mechanisms are connected - at least that is what my colleagues told me. At the time, I was not only new to ORCA van Loon Communications but also a newcomer to the communication industry. I had spent the last few years as a cultural scientist and research assistant.

ORCA van Loon is one of Germany's best consultants - this is the result of a study conducted by the analysis and consulting company ServiceValue in cooperation with the daily newspaper DIE WELT. In this year's study, 3,162 corporate customers from various business sectors were asked which management consultants they had had particularly good experiences with.

As for people around the world, Russia's war of aggression on Ukraine came as a shock to our team. In the break room, in kickoffs, in jour fixes and everywhere in between, there was no other topic that was so emotional and relevant, especially in the first few days. For a long time, words didn't seem to suffice.

ORCA von Loon Communications is strengthening its team on various positions. Employees of the Hamburg-based strategy consultancy for corporate communications currently have an average of 5.2 years of service with the company

The Consultancy Management Standard III (CMS III), for which ORCA van Loon Communication is currently preparing to be audited, clearly indicates which companies are committed to qualitative and ethical work. Therefore, CMS III is not only a seal of approval for clients, but also a guidance for employees.

On average, people spend about 3.7 hours a day on their smartphones (FAZ. 2020). A life without social media has become seemingly impossible for many - in Germany, the number of active social media users is around 66 million.

Im Gespräch mit Dietrich Schulze van Loon, Senior Partner von ORCA van Loon Communications In einer neuen Beitragsreihe werden wir uns mit dem Thema Qualitätsmanagement und -sicherung [...]

For years, agencies have been sprouting up like mushrooms, trying to outdo each other with the amount of awards they have won. On the corporate side, too, you often find highly trained marketers and experts who live and love their brand. However, where there is always friction, despite all the bundled communications expertise, is in the actual collaboration between agency and company. So how can these be avoided? And is the customer always king, or is a gentle nudge in the right direction the duty of good consultants? A critical self-analysis.

The European Football Championship has just ended and the Olympic Games have already started. And the Bundestag election campaign is slowly getting underway as well. There is certainly no shortage of media topics this summer. Not to mention the long-running Corona case, which continues to be the lead story in the news media during the warm months of this year.

“We are committed to continually reducing our environmental footprint in various areas.” A sentence that is often communicated in a similar form by companies when it comes to their own sustainability. [...]